Europe’s leading marketplace for luxury and sports car rental redefines the car rental experience for companies, clients and fast cars enthusiasts. Powered by technology, data and artificial intelligence, Lurento has lowered the entry cost into the luxury car rental market, making prestigious cars available to a wider audience. Lurento helps local car rental companies utilize unused inventory, prevent theft and fraud and get access to clients worldwide. A Tallinn-based startup, founded in 2016, has operations in London, UK and Belgrade, Serbia. Lurento is available in Italy, Germany, Spain, Monaco, Switzerland and Austria.